If the NFL Played a Game in Toronto, Would Anyone Notice?
Yesterday brought the second NFL regular season game ever to take place in Toronto as the Toronto Dollar Bills took on the New York Jets in the building formerly known as SkyDome. The funny thing about this game is that it apparently took place without anyone even noticing. Last year the Dollar Bills-Miami Dolphins game at least included a little bit of hype and was followed up with some heat on the City of Toronto for being a sucky place to hold an NFL game.
This year included no pre-game hype, not even in Canada for crying out loud, and little or nothing in the way of post game commentary from what I have been able to find. This game, won 19-13 by the Jets, might as well have been played in Kabul for all the attention paid to it. This begs the question, does the NFL really need Canada? In my opinion the answer is no, and these are the reasons why.
Even if the Dollar Bills were a permanent fixture in Toronto there would be little gain for the NFL in Canada. The Toronto Maple Leafs rule the Centre of the Universe (COTU) and the other sports teams are left to fight for the leftovers (and we'll know just what those leftover are because I am sure the Toronto media machine reports what everyone in the Leaf organization eats for lunch each day). Sure the novelty factor will come into play and bring some early buzz but the Dollar Bills would eventually become what the Blue Jays are right now, a small market team that must pretend to be a big market team in an attempt to remain relevant in the local market.
The NFL is very popular in Canada so, even if the Dollar Bills become a permanent fixture in the Big Smoke, it is unlikely that interest in the league,merchandise sales, etc. would increase dramatically. Sure there will be the casual follower that will cheer for "Canada's Team" but most of us who are already fans will probably stay with the team that we already cheer for. I have been a huge Dallas Cowboys fan since the days of Staubach, White and Dorsett and its not like I am going to start cheering for the Dollar Bills.
If the NFL really wanted to grow and promote football in Canada it would be wise to partner up with the Canadian Football League. The CFL is the main reason that football is relevant in this country and that we are not subject to a complete whitewash of hockey, hockey, hockey. There are a number of Canadians playing football on both sides of the border and without the CFL, and football's strong tradition in Canada, those kids would be few and far between. By all indications football is again a growing sport in Canada and it remains strong without an NFL team in Canada.
Finally, if a permanent Dollar Bills team sinks the CFL then the football market in Canada shrinks from eight teams to one and I am sure fans in those eight markets would grow to resent the Dollar Bills and do nothing to support that team. Then all our kids could just strap on skates and become hockey zombies.


